Privacy Policy

5.1 Privacy Policy

Last updated: 7 July 2026

This Privacy Policy applies to all services provided by Aldwych London, available via info@aldwychlondon.com and operating from Adriaen Janszpad 3.

At Aldwych London, we respect your privacy and are committed to protecting your personal data. We handle all personal information confidentially and in accordance with applicable data protection laws, including the UK GDPR and, where applicable, the EU GDPR.

1. Personal data we collect

We may collect personal data that you provide to us when placing an order, creating an account, contacting our customer service, or using our website. This may include:

  • Full name

  • Shipping and billing address

  • Email address

  • Phone number

  • Payment information, processed securely through our payment provider and not stored on our own servers

  • IP address and device/browser information

  • Order and transaction history

  • Information about your website activity and behaviour through cookies and similar technologies

2. Why we process your data

We process your personal data for the following purposes:

  • To process, ship, and invoice your orders

  • To provide customer service and support

  • To send order confirmations, delivery updates, tracking information, and other relevant service messages

  • To improve our website, services, customer experience, and product range

  • To prevent and detect fraud, misuse, and security issues

  • To send marketing communications, only where you have given your consent

3. Legal bases for processing

We process your personal data based on one or more of the following legal bases:

  • Performance of a contract, for example when we process and deliver your order

  • Consent, for example when you sign up for marketing communications or accept certain cookies

  • Legal obligation, for example for tax, accounting, and administrative requirements

  • Legitimate interests, for example to prevent fraud, improve our services, and keep our website secure

4. Sharing your data with third parties

We only share your personal data with third parties where this is necessary to provide our services, process your order, or comply with legal obligations.

This may include:

  • Payment provider: Shopify Payments

  • Shipping and delivery partner: Royal Mail

  • Our suppliers and fulfilment partners, where required to process and ship your order

  • Analytics and marketing service providers, where applicable and in accordance with your cookie preferences

  • Professional advisers or authorities, where required by law

We do not sell your personal data to third parties.

As some products may be shipped directly by suppliers outside the UK or EEA, including China, your personal data may be transferred internationally where necessary to fulfil your order. Where such transfers take place, we take appropriate safeguards to protect your personal data in accordance with applicable data protection laws.

5. How long we keep your data

We do not keep your personal data for longer than necessary for the purposes for which it was collected.

Certain data may be retained for longer where required by law, such as tax, accounting, and administrative records.

6. Cookies

Our website uses cookies and similar technologies to improve website functionality, analyse visitor behaviour, and support marketing activities.

For more information, please see our separate Cookie Policy. You can adjust your cookie preferences at any time through the cookie banner or your browser settings.

7. Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

All payment transactions are processed securely through trusted payment providers using encrypted connections.

8. Your rights

Depending on your location and applicable data protection laws, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Request restriction of processing

  • Object to certain types of processing

  • Withdraw your consent at any time

  • Request data portability

To exercise your rights, please contact us at:

info@aldwychlondon.com

You also have the right to lodge a complaint with a supervisory authority. In the United Kingdom, this is the Information Commissioner’s Office (ICO).

9. Contact details

For any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Aldwych London
Adriaen Janszpad 3
3078 WB Rotterdam
The Netherlands
Email: info@aldwychlondon.com